In July 2002, I delivered a presentation with Zig Ziglar at the National Convention in Orlando. This presentation was the result of two years of research and benchmarking of keynotes.

This document breaks down a 63 minute, 10,831 word keynote to identify:

     (a) the 2 problem statements,
     (b) 21 evidence statements,
     (c) 49 points,
     (d) 34 stories,
     (e) 8 segments of humor,
     (f) 8 transitional segments,
     (g) 70 laugh points and
     (h) the insights and catch phrases.

This second document is color coded and identifies each segment, what it is, how long it is (in words and minutes), where it occurs in the speech and what it does.

The value of this second piece is that it presents a detailed picture of a seamless keynote that has impacted people for positive change.

Remember that our work is about developing the message that drives your career, whether it is keynoting, training or consulting.

Download Zig Ziglar Keynote Analysis

- Juanell