During the Specialize or Die™ session, clients work in "real time" with Juanell and the writer to develop and refine the written content that supports their message.

After the completion of the Specialize or Die™ session, clients may wish to consult with Juanell and the writer to work on additional material or on some special project.

Through the use of internet technology, Juanell can emulate this environment after the session in a process known as Online Writing.

In Online Writing, the client meets with Juanell and her writer via telephone conference call.

At the same time, the client's computer connects across the internet into the computers in Juanell's office. Through this connection, the client can see the writing as it is being written. This permits a discussion of the writing problem and the "real time" creation of written solutions.