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VALUES AS THE CORE
One key trend which is emerging in the professional speaking profession, is that successful speakers are consciously redesigning their careers based on their core values.
BEHIND YOUR BACK MARKETING
Frederich F. Reichheld wrote, "If growth is what you're after, you won't learn much from complex measurements of customer satisfaction or retention. You simply need to know what your customers tell their friends about you."
SHORTENED LEAD TIMES
One of the continuing effects of the economy on the speaking industry, has been a shortening of lead times. We are now seeing lead times shorter than ever before.
INTERNET MARKETING AND THE TRUST GAP
Our research of the meetings industry continues to confirm the growing importance of the Internet in general and the Web in particular for the marketing of speakers.
SWEET SPOT
When you hit the sweet spot, the spin is best. It is in balance. The distance is longest. The flight is truest. It doesn't have to correct itself. It is the best place to start.
PASSION TRACK
Inside of each of us is a giant ball of passions. I tell people to visualize it as a glowing, orange ball of energy, about the size of a basketball. All of your passions swirl and drive you.
FOCUS OR DIE
The importance of focus is not new. Pliny the Younger (61-105 A.D.) said, "It is better to excel in any single art than to arrive only at mediocrity in several".
PROVING YOUR PREMISE WRONG
One of the key components of what is known as the "scientific method" are experiments that test our theories. The best experiments are intentionally designed to "falsify" or disprove the theory.
RAW DATA AND PRIMARY SOURCES
Most novice speakers, and even many advanced speakers, do not distinguish between primary and secondary sources. In this issue, I want to explain these concepts and tell you why they are important.