 |
 |
 |
 |
 |
 |
 |
 |
 |
Business Models of the Speaking Industry
Mark Sanborn, currently president of NSA, has spoken about the business models of the speaking industry at several chapter meetings, including the North Texas Chapter, here in Dallas. After hearing about these models, I contacted Mark to find out more. As a result of our conversation, Mark gave me the "ok" to research these models to learn more.
ROI THROUGH FACILITATIVE SPEAKING AND LEARNING
"This same release also notes that "a primary goal for many meeting professionals is to improve communications with senior-level executives to influence understanding of the economic and organizational value of meetings". That is, meeting planners want to clearly demonstrate the Return-on-Investment (ROI) of their meetings."
BENCHMARK WAVE
Up until now the speaking industry has not had "good numbers" to tell us both where we are and where we are going.