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EXPERT VISIBILITY
As Mark Sanborn noted, "It won't be enough to be a good speaker. Being able to develop, demonstrate and enhance expertise and then communicate it effectively and powerfully will be key." If we are moving towards expertise and speaking as experts, how do we market?
EXPERTISE IMPERATIVE
The survey results seem consistent with the view that experts are being used more and general motivation speakers are being used less. This issue focuses on the "expertise imperative".
BOLDNESS
Boldness is also what separates the "shy expert" from the "professional speaker."
ORIGINALITY
"Original" is more than the collection of the fresh or novel ideas of others. It is about the creation of fresh and novel ideas.
NOVELTY
Successful speakers don't just relate the facts, ma'am. And they don't just present fresh ideas. They deliver concepts in ways that turn on light bulbs.
FRESH EVIDENCE
Successful expert speakers are continually uncovering and delivering fresh evidence. They are not delivering the same old material, but are always bringing in the new stuff. Doing this not only keeps them in demand, it fuels the passion that drives their career.
EXPERTS WHO SPEAK PROFESSIONALLY
I've identified four characteristics of successful experts who speak: Freshness, Novelty, Originality, and Boldness
RECOGNIZED EXPERTS
Experts pursue their natural curiosity, develop their material an inch wide and a mile deep. And Experts are confident presenters because of the knowledge they have.
CONSTANT CURIOSITY
I believe that tapping your natural curiosity is key to maintaining your passion and developing your expertise.